About PAIDAZE
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OUR MISSION
At PAIDAZE, we're on a mission to ensure that no loyalty reward or coupon code ever goes to waste. We built the best loyalty wallet because consumers deserve a simple, secure, and intuitive way to manage loyalty programs and track loyalty points across the commerce landscape.

CORE VALUES
- User First: We build for the shopper, not the advertiser. Our loyalty rewards tracker and coupon code organizer put your savings first.
- Transparency: No hidden fees, no selling your data. Just clear value and simple loyalty rewards management tools.
- Innovation: Reimagining loyalty rewards management with a loyalty rewards dashboard and automatic coupon tracking in a digital-first economy.

THE PAIDAZE STORY
Most great ideas start with a personal frustration. Paidaze started with a habit.

Jen Crichlow has always been a deal stacker. Not professionally, just personally. The kind of person who, before a major purchase, goes down the rabbit hole: which credit card gives the best cashback, which portal has a bonus, which coupon stacks on top of a sale.

And that was the problem. The handful of times a year she optimized a major purchase couldn't begin to capture the value of routine spending: the groceries, the subscriptions, the utility bills, the everyday transactions that quietly added up to far more than any single optimized purchase ever could.

Then one day, the parallel became impossible to ignore. Jen had spent years building software at the intersection of data transformation, big data, and AI/ML in regulated industries, helping companies optimize complex decisions at scale, decisions too intricate and too fast-moving for any human to track manually. The intelligence and infrastructure existed. Nobody was incentivized to point it toward the consumer's benefit.

In 2025, she set out to understand how the loyalty economy was evolving and what she found surprised her.

THE NUMBER
American consumers earned more than $40 billion in rewards from major credit cards but held more than $33 billion in unredeemed balances in 2022.

How could that be? $33 billion in earned value left on the table. Not because people don't want the value, but because the complexity, constant change, and fragmentation of the loyalty landscape makes it nearly impossible to capture without help.

That number validated the idea and created urgency. The loyalty economy is accelerating: more programs, more cards, more points, more rules, more changes. The gap between what consumers earn and what they actually capture isn't a bug in the system. For the companies running these programs, it's a feature.

Paidaze was built to change that.

THE NAME
The name says everything about how the mission gets accomplished. Say it out loud: Paidaze. It sounds like paydays because financial wins shouldn't be limited to the day a paycheck hits. AI lives in the name too, because Paidaze runs on AI/ML engines designed to optimize your deal stack in real time. And then there's the daze. Because the current state of consumer loyalty is a maze of confusion. Paidaze cuts through the fog.

Learn more: https://get.paidaze.com/about